Strategic • Sales Leader • Accountable

General Manager

Everyday we made a difference in the lives of Canadians that were struggling with consumer debt.

I transformed the company whose business processes were firmly planted in the 1990’s to using technology to accelerate the business in three key areas, communication, marketing and operations.

In an incredibly competitive industry, we enjoyed first mover advantage with the deployment of our mobile site, video advertising series, hyper local SEO campaigns, and social media usage.

The Company, and the industry, were begging for transformation, I was successful in leading the Company through the largest evolution in it’s 18 year history and set the foundation for future success.

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